Jemimah and Shevonne are passionate about world changers. When they heard about the great work Tsuno is doing, they had to share it, talk about it, promote it, empower it. They love the concept of taking western consumerism and turning it into a powerful mechanism for change. The Business Experiment girls are passionate about informing, inspiring, empowering and sharing these amazing initiatives. Today we share the Tsuno story.
Roslyn Campbell, has made successful steps toward changing the feminine hygiene industry over the past few years through the introduction of her brand, Tsuno.
Feminine hygiene is a luxury many people take for granted. The reality is, women all over the world are finding it hard to access sanitary items - even in a country like Australia. In 3rd world countries this issue is compounded, not only from a lack of access to appropriate sanitary products, but also the cultural taboos around menstruation more generally. Girls are forced to improvise, using rags, newspaper, kitchen sponges, leaves and even tree bark.
Deciding to attack the problems she had identified at their roots, Roslyn created Tsuno.
Tsuno is a feminine hygiene social enterprise that aims to be eco-friendly, organic, biodegradable and sustainable, whilst also helping change the lives of women around the world by providing them with basic sanitary products. We've detailed how she's changing the lives of women below.
This video was created for women, and only by women, you can watch the behind the scenes video here - https://www.youtube.com/watch?v=oNzAYkGxwc4
The idea behind Tsuno came after Roslyn discovered the ‘menstrual cup’ in Europe 4 years ago, and decided to research more into feminine hygiene products. Through her research, Roslyn identified a two-part problem with current sanitary products. Firstly, she was shocked to discover how much plastic and other harmful chemicals were used to create every-day tampons and pads. Secondly, she was saddened to learn about girls in Sierra Leone, who were not able to attend school regularly (missing up to 20% of the school year) due to having no efficient or hygienic means to manage menstruation.
Tsuno currently stocks only pads made from natural bamboo, meaning no harsh chemicals are needed to process it. The products are all individually wrapped in biodegradable sleeves, and packaged in recyclable cardboard boxes. She is currently researching how to make the existing pads 100% biodegradable (at this stage, the bottom layer is a breathable polyethylene film to ensure the pad is leak proof.)
Tsuno donates 50% of net profits from the sale of their pads to charities helping to empower women in the developing world. Tsuno is currently working in partnership with the non profit One Girl, who give girls access to education in Sierra Leone and Uganda, and run an amazing menstrual hygiene program called Launch Pad. Tsuno is changing the game and it is so important that women are becoming more and more educated on the topic and understanding how lucky some of us really are.
Not willing to stop there, Roslyn also decided Tsuno would support charities closer to home, here in Australia to ensure that she could also help women who were facing the indignity of not being able to access basic sanitary items. In the last year, more than 10,000 boxes of pads have been donated to Share the Dignity, The Asylum Seekers Resource Centre and Essentials for Women South Australia.
Having made a successful impact over the past 2 years, including acquiring stockists in multiple parts of the world, Roslyn has decided to expand Tsuno in the hopes of being able to reach and help more people. Last, but definitely not least, all of Tsuno products are packaged in boxes with beautiful designs created by local artists.
You can find more information about Tsuno here.