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Peace Mitchell: Mumpreneur Extraordinaire

Peace Mitchell, Co-founder - Ausmumpreneur Australia.

Peace Mitchell, Co-founder - Ausmumpreneur Australia.

The world of work is changing. Now more than ever more people are deciding to take the leap into the world of entrepreneurship. The Business Experiment is passionate about supporting the growth of entrepreneurship and changing the world for world changers. A large segment of world changers includes the growing number of Mumpreneurs who are driving the growth of small business and totally kicking arse along the way. One such Mumpreneur is Peace Mitchell, the Co-founder of Ausmumpreneur Australia.

Peace is the kind of world changer who doesn't just sit around asking for change. She has been working tirelessly, alongside her business partner Katy Garner, to build a network of over 75,000 Mumpreneurs to connect, advocate for and pioneer the way forward for working and business owning Mums. She's also the Director of the Women's Business School, has 4 businesses and 4 children and spends what free time she has daydreaming about travelling to exotic destinations.

We thank Peace for taking the time to share her business real with us. More information about Ausmumpreneur Australia can be found here and the Women's Business School, here.

1. Please tell us a bit about your company and your background

I'm co-founder of Ausmumpreneur Australia's #1 community for mums in business and I'm also co-founder of The Women's Business School, a global business school created especially for women. I'm also mum to 4 children, which is a full time job on its own. Before I had children I was a teacher and I love the opportunity to guide people through the challenges they're facing no matter what age or stage they're at.

2. What are some epic achievement highlights in your career?

I'm really proud of the sense of community we've created through the Ausmumpreneur Network. I'm a member of a lot of business groups but I rarely find the supportive, kind and generous atmosphere that we have within the AusMum community. Building my own School is also something I'm really proud of, as a former teacher it feels right for me to be using education to change the world and the lives of women.

3. Who do you look up to in the business world?

There are so many amazing women I look up to. My favourite right now is Julia Pimsleur, the author of Million Dollar Women. We had the opportunity to interview her in New York City last month and it was so great being able to meet her in person and hear about her journey from small business owner to raising $2 million in venture capital to now best-selling author.

4. What is your business REAL moment?

I struggle with overwhelm all the time. Having 4 children is a full time responsibility so there are always competing demands of family and business to consider when I'm planning my time. It can be difficult managing everything and I often fantasise about running away to Hibiscus island for a mini break.

5. What is the best advice you've ever received and how do you apply this every day, month or year?

"It's not a race" is my favourite saying of all time. It reminds me that 1. I don't have to compare myself to anyone else or what they're doing, this is my own journey and 2. It's ok to be strategic and do things in a reasonable amount of time, as entrepreneurs we often want everything done right now! And 3. You don't have to push yourself into the ground to have a successful business. That's what gives you burnout so I prefer to 'let it be easy' rather than 'hustling.' It works for me!

6. What is the one mobile app you can't live without?

Audible - I love audiobooks so much! I love reading so I save novels for old school books and read business books and personal development books on audio. It's a great way to create time for learning new things because I listen when I'm out walking each afternoon.

7. What is your best tip for time management?

Go to bed early and get up early. It's the only way. I find I need to get a good night's sleep so almost never work at night and prefer planning my day each morning and then starting with the most important tasks first.

8. What are your favourite things on your work desk RIGHT now and WHY?

Oh I love this question! Ha! I'm working at the kitchen table today but sometimes I work at cafes, co-working spaces or in my bedroom office. Right now I have the novel I'm reading 'the storyteller's daughter, a notepad with notes from the event I attended last week, the year 7 subject selections booklet, my favourite tea cup and a whole stack of my three year old's Peppa Pig colouring pages and stickers.

9. What are the growth plans for your business?

I have such big dreams for my business. 2017 will be all about polishing and refining everything we've created in 2016. We introduced a lot of new ideas and some worked and some didn't. The ones that worked will continue to improve upon so they're even better and the ones that didn't work we'll revisit and look at whether to do things differently or shelve them for now. I feel like it will be a year to establish ourselves and continue building a strong foundation.

10. How do you 'work-life balance'?

I have clear boundaries around my time. I almost never work after 5pm or on weekends at all. I find I start to feel resentful if I've been working too much and then I'm not really giving my best to the business so it's more productive to take a break.

11. Lets future gaze - if you could see yourself in the next 10 years, what would your life look like?

I hope that my business is making a difference to the lives of women globally, inspiring women to believe in themselves and supporting them to create and build successful and profitable businesses.

12. Lastly, what is your favourite thing to do in your downtime?

I love being near the water so this can be anything from a bubble bath, to taking a walk on the beach, to having a swim or going sailing. I especially love going to the beach or getting out on the ocean for a few days and find it's really relaxing and helps soothe the soul.